This 'reverse screenplay' is new to Telugu cinema. In this technique, the film opens with the climax. One may wonder that if the film opens with the climax, then there would be no interest or suspense element in the film.
But the director explains that the novel technique has been adopted to make the film more interesting as well as building up the suspense more than the conventional way. The film will begin with the climax scene and it will also end with the climax scene. The director is very confident that the audience would receive 'Cell' in the same was as they received 'Anasuya' and 'Manthra'.
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